Radio Fresh - Evaluation

How does your media player represent particular social groups?
In our radio station ‘radio fresh’ we include a jingle which is very catchy and I believe it has quite a urban vibe to it. I think that this represents a lively & possibly young adult social group. Also I think that the name of our radio station ‘ Radio Fresh’ relates also to the young adults social group as well.

I think that the content of our radio that we cover applies to a big majority of radio listeners in general. We have covered News, weather, Traffic & other aspects which most radio listeners want when it comes to the needs of radio content.

I think that the our radio station contains elements of humour which applies to quite a widespread amount of listeners as a lot of people enjoy comedy to a certain extent. The way which we have done this is we have included various sound effects which help to create humour. For example we included a ‘car horn’ sound effect in between a transaction from sports to traffic. We believe that this contains humour but it is also very appropriate as well.

All of these different social groups in which our radio station applies to all adds up and it gives our radio station quite a large group of potential listeners.


Who would be the audience for you media product?
I think that there is no specific audience for our radio station ’Radio Fresh’. I believe that there is a mix in audience for our media product. I think that the Name of our radio station and the jingles which we include is most suited to young adults. We also cover the news including some very serious headlines this applies to most adults.

Also the radio covers weather and traffic. This applies to the audience which are listening to the radio on the move or in their cars. This is a very big amount of people because many people listen to the radio in their cars or on the go. Also people that are listening to the radio at home are likely to be interested as well.

The audience for our media product is quite large and mixed.

In what ways does your media product use, develop or challenge forms and conventions of a real media product?
In our media product we have used a jingle which come up every so often when we are changing subject in the radio station. The jingle that we use is similar to what real radio stations use. For example the radio station Heart FM use a jingle – ‘This is heart’ which goes along to tune the ends. This is similar to our Jingle.

Our radio station ‘Radio Fresh’ covers various categories such as Traffic, weather, new & sport. This is similar to most real radio stations because they often cover these subjects. One of the aspects that our media product does not have is allowing people to choose something that they want in the radio station. For example some radio station let people phone up to request a song to be played. That is one of the real media product sections which we do not cover.

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
I think that I learnt a lot from the preliminary task from the progression to the full product. In the preliminary task I learnt how to use the software which was a huge boost for when we had to do the full product because we could get to work straight away without having any technical issues.

We were able to listen to some of the Jingles and see what other useful sound effects were on the software. We were able to get used to the microphone which we used to record are voices for the radio. We were able to understand how to edit our product on the Garage band software.

Overall I think that the preliminary task was a great way to help kicks start our progress for the final product. It gave us a good amount of experience and I am pleased with how it helped us as a group.

I think that I learnt a lot from the preliminary task from the progression to the full product. In the preliminary task I learnt how to use the software which was a huge boost for when we had to do the full product because we could get to work straight away without having any technical issues.

What have you learnt about technologies from the process of constructing this product?
I have learnt how to use the Software Garage band to quite a high standard. Also I have learnt how different radio stations use techniques for effect in their radio stations. I understand how jingles or sound effects can be used to create different vibes or moods for the media product. I realise that jingles and sound effects are vital in radio stations.

What kind of media institution might distribute your media product and why?

I think that our Media Product ‘Radio Fresh’ is quite similar to the way that Eagle Radio layout there radio station. When we were doing analysis I discovered that they included the usual new stories but then they included a humorous story as well. We included some serious stories in our news for our Media project, but just like Eagle radio we included some humorous stories. For example we included a story about a specialist being able to understand what animal are thinking. This may be seen as being quite humorous by some people. I consider are radio station as being quite similar as eagle radio. We also use jingles quite often like them as well.

How did you attract/ address your audience?

The way in which we have attracted the audience’s attention is by including a quite loud and lively jingle. This is attracting people from mainly the younger generation because of the sound of the jingle and some of the music we have used for the sound effects.

We mention that the news is coming up shortly in our radio station and I believe that this attracts the attention of the older generation. This is because a lot of the middle age and older generation are often interested in knowing what is going on in the latest news updates.

Radio Fresh Final

Radio Fresh Draft 2

Radio Fresh.. Draft one

Script for radio Fresh

(Song fades into Jingle)(Jingle)

Alex: This is Radio Fresh
Mike: This is Radio, Fresh
Pat: This, is, Radio, Fresh
(News Jingle)

Mike: Record breaking ice in London causing serious injuries all over the city, countless ambulance calls have been made during this weather crisis, but obviously the roads are too dangerous for emergency services to be running. The government is trying to come up with solutions on how to solve this but due to the shortage of grit not much is being done to prevent this, here are what some Londoners have to say.

Londoner: “It’s just amazing how many people fall over in London recently”

Londoner: “I just wish that something could be done to prevent this ice”

Londoner: “I fell over five times walking to work today….unbelievable”

Londoner: “England just can’t cope with this weather; our whole city has come to a standstill”

Pat: If you thought Dr. Dolittle was just Fiction, you’re wrong! A scientist in Reading has recently discovered a way to translate the brainwaves of an animal into the human language. Mike Jenkins a 52 year old animal researcher from Whitley goes to Buckingham palace this afternoon to receive his OBE for animal studies. He was quoted saying “for many years now I’ve been looking into what animals are trying to say, now we finally know how to treat pets such as cats and dogs in certain situations and learn to train them correctly” Thousands of animal lovers will be crowding round Buckingham palace to congratulate Dr.Jenkings on his recent work.

Mike: And now onto the main headline news in Berkshire.

Pat: On the 22nd of February in Little Sandhurst, 17 year old Steven Ball was found dead by an early morning dog walker at the cold hour of 4:00 am. It was revealed that the student at Sandhurst school and part time sales-assistant at the Co-operative was stabbed several times whilst walking home from a late night shift. Steven Bell was found with no mobile phone or money, the contents of his wallet was scattered around the body with only membership cards and photos, all the valuables had been taken either before or after the attack. Later in the day Steven's parents were called to the scene to confirm his identity. P.C. John Michael's was called to the scene to start the investigation.

Alex (VP): This obviously is a traumatic time for family, friends and also villagers in the local area. It occurred at the early hours of this morning, but if anyone has any information about the attack, please report to the Thames Valley Police service immediately, your accounts matter.

Mike: Pandemonium at sorting offices all over Berkshire these past couple days due to the Royal Mail going on strike. Due to a series of strikes since November, people all over the Berkshire have been missing out on vital letters and bills, causing problems all over the county. Manager of Bracknell sorting office, Steven Parker was interviewed this week ad was quoted saying ‘until people respect what we do, we don’t see why we can’t have our say back, over years we have been given the relatively unfair wages for one of the most demanding jobs, post has been a common feature to our lifestyle for decades.’ It seems this quote was rather true, and struck a few chords as members of the public speak out about how this strike has affected them

Girl VP: I’m a single mother living in Whitley with 3 kids, with the father gone and me out of my job we rely on the benefits the council give us at the moment, because of the strike we haven’t received it for 2 months! I can barely even afford break and milk!

Mike: The council and the Government are looking into ways to resolve these issues and Royal Mail should be back to normal in the next few days.

(Weather Jingle)Alex: Weather for the weekend, think it’s time to bring out those layers! Frost is going to be taking Britain over, with it already in London its only a matter of time before it reaches Berkshire, also bring out the scarves because prevailing south winds will be blisteringly cold. Grit would be advised for your paths and driveways because these slippery conditions are going to treacherous towards the evening, so take it easy on the roads, wrap up warn and keep drinking those hot chocolates!

Dolby

Think carefully please about the nature of your news stories- it is important that you are informing listeners of relevant local news so take it seriously!

Radio Fresh Ideas - Me, Alex and mike.

The main part and spine of a Radio Station is obviously the presenter; nobody wants to be listening to the radio having to listen to a boring presenter. Our main presenter will be a male with an upbeat, happy voice and also he must be interesting to listen to. He should emphasise certain words when necessary to make it seem intriguing, such as little facts he could emphasise how many number 1s a singer has for example. But this doesn’t mean we should only have 1 presenter only, we can have another presenter if necessary who is female to make it more mixed gender and make sure there would be a bigger range of listeners, women could feel they relate more to the female and the men could relate more to the male.

For a jingle a techno sound will be played and then a male voice will say ’99.9 Radio Fresh’ this will be edited to make it seem slightly remixed and then a sound effect that sounds like smashed glass will play, this will be slightly loud to grasp the listeners attention but not seem too in your face and enthusiastic. The mains voice will be deep and exciting to make it seem catchy and modern.

For the news and weather, a woman will be presenting who seems upbeat and makes the news sound interesting, fast music with a good beat will be playing quietly playing in the background to attract attention of the audience so they know the news has come on, a jingle will be played to start it off that says ‘the news’ with the sound effects to introduce the different section. Vox pops will be used to make news stories seem more interesting so people’s opinions on the news are bought into it so you get different views from listeners and people involved in the stories.
Order of show:

A song will be played at the beginning of the clip, which quietly fades out at the end to show it’s a radio station and then merges into the loud attention grabbing jingle to finish the transition.
Then we speak about the song that was played quickly and random short facts so listeners can be interested, then its then goes on to the news. Another jingle is played to introduce the news and then the good beat starts playing, the presenter then introduces the news, the news beat is rather repetitive and seems rather stereotypical to news shows on the radio, at the end an ending jingle plays which finishes the transition and the actual Radio Fresh jingle is played to introduce the following section.

Chosen News Stories:
· The first scientist to talk to animals gets OBE for years of research.
· Bank gets broken into by 4 youths in masks after crashing into the window in a Nissan micra.
· Woman writes off mobility scooter after high velocity spin out.
· OAP gets arrested after selling back alley fireworks and narcotics to underage teens.
· Man fall in lake after saving his wife…a swan
· Jack Poston has long term injury on wrist and out of pool season due to his hand stuck in pocket of pool table.