Dolby

Some analysis here but make sure you are considering WHY the codes and conventions are this way- how dooes it create an effect and connect with the audience.

BBC Radio Berkshire

Jingles - BBC Radio Berkshire includes suitable jingles that take the radio from one stage to another. For example if they are switching from the news to the weather they would include a jingle whilst the transaction is being taken place. It also helps gain a repetition for the radio. The jingle that they used for the radio at the end of the interview had a sprinkle sound then it said 'BBC Radio Berkshire' in a harmony then it faded away. This jingle would be played every so often. Its good for the radio because people will reconise the jingle after a while and it will give them a more noticable repretation. The reason why this tone is used for the jingle is like this is because the audience that it is for suits it because its a relaxed and soft sounding jingle.

Sound effects - The sound effect that is used in BBC Radio Berkshire is normally after the jingle which takes the radio from one stage to another. The sound effect is just a casual sound effect that sounds good. This suits the audience because the jingle is easy and casual which suits the age of the people that are mostly veiwing the radio station.

Genre - The genre of BBC Radio Berkshire music is mostly the 80s classic songs. This shows that the people that normally tune in to the radio station are around the age of when the music was modern and popular. The music mostly relates to 30 – 50 year old people. This is suitable for the raadio staton because the big majority of listeners are beetween 30 to 50 years old.

Weather and news - The radio station includes local up and coming weather. They will also inform break weather updates and tips if the weather is bad, like heavy snow or ice. Also the radio station include local news and traffic updates about the roads and local road works and traffic problems. 'winds getting colder over towards the weekend, frost may be in early hours of the morning'. This language that is used is fairly casual and use typical weather language for the Radion station.

Interviews and phone-ins - The phone-in calls are very casual and laidback with BBC Radio Berkshire. The questions that are ask involve quite short questions that give ‘to the point’ answers and vital information. The effect that this has is that it keeps the listeners intrested in the radio station. They dont just chat all day they keep the imformation to the point and as intresting as possible.

Presenter voice and language - The voice that the presenter has is very formal but still shows a tone of casualness. The language that the presenter uses changes in terms of what the radio category is. When the presenter is doing the news her language is very formal but when the presenter is dealing with a phone call her tone and language is mostly casual. This is important that the presenter uses suitable voice or language for what they are talking about.

Mrs D

A good start Pat. Get some more specific analysis up there now.

Questionnaire Analysis

Question one;

Over half of the people that took our questionnaire are female. Most of the females that were asked on the questionnaire said that they listened to BBC Radio 1. The majority of the male sex said that they listened to Capital fm.

Question two;

The majority of the people that took our questionnaire were 17 – 20 years old. In fact half of the people that took the questionnaire were 17 – 20 years old. The second highest age group that we asked were 13 – 16 years old. The rest of the people that we asked were all fairly equal ages from 20-40 years. The majority of the younger generation said that they access the radio whilst ‘On – the – go’. This is mostly because of the technology that the younger generation tend to have.

Question three;

80% of the people that took the questionnaire said that they listen to the radio. Only 20% said that they do not listen to the radio. The main reason why people do not listen to the radio said that they don’t because they do not have a car or a device that can access radio on the go.

Question four;
From this pie chart you can see that the majority of people listen to the radio once a day, the next biggest group of people didn’t listen to the radio at all. Then it was the people who listened to the radio more than once a day followed by people who listened once a week or more than once a week.

Question five;

We asked people what radio stations they listened to, Radio 1 and capital fm were the most popular choices. BBC Radio 1, Kiss 100, Heart and Magic were the next most popular stations with Eagle, other and people who don’t listen to the radio were the least favourite.

Question six;

Where do you listen to the radio? The majority of people listened to the radio in the car, followed by at home, at work, on the go and I don’t listen to radio. From this it is clear to see that people like to listen to the radio whilst moving or doing something, this could be to pass time quickly.

Timetable