Script for radio Fresh

(Song fades into Jingle)(Jingle)

Alex: This is Radio Fresh
Mike: This is Radio, Fresh
Pat: This, is, Radio, Fresh
(News Jingle)

Mike: Record breaking ice in London causing serious injuries all over the city, countless ambulance calls have been made during this weather crisis, but obviously the roads are too dangerous for emergency services to be running. The government is trying to come up with solutions on how to solve this but due to the shortage of grit not much is being done to prevent this, here are what some Londoners have to say.

Londoner: “It’s just amazing how many people fall over in London recently”

Londoner: “I just wish that something could be done to prevent this ice”

Londoner: “I fell over five times walking to work today….unbelievable”

Londoner: “England just can’t cope with this weather; our whole city has come to a standstill”

Pat: If you thought Dr. Dolittle was just Fiction, you’re wrong! A scientist in Reading has recently discovered a way to translate the brainwaves of an animal into the human language. Mike Jenkins a 52 year old animal researcher from Whitley goes to Buckingham palace this afternoon to receive his OBE for animal studies. He was quoted saying “for many years now I’ve been looking into what animals are trying to say, now we finally know how to treat pets such as cats and dogs in certain situations and learn to train them correctly” Thousands of animal lovers will be crowding round Buckingham palace to congratulate Dr.Jenkings on his recent work.

Mike: And now onto the main headline news in Berkshire.

Pat: On the 22nd of February in Little Sandhurst, 17 year old Steven Ball was found dead by an early morning dog walker at the cold hour of 4:00 am. It was revealed that the student at Sandhurst school and part time sales-assistant at the Co-operative was stabbed several times whilst walking home from a late night shift. Steven Bell was found with no mobile phone or money, the contents of his wallet was scattered around the body with only membership cards and photos, all the valuables had been taken either before or after the attack. Later in the day Steven's parents were called to the scene to confirm his identity. P.C. John Michael's was called to the scene to start the investigation.

Alex (VP): This obviously is a traumatic time for family, friends and also villagers in the local area. It occurred at the early hours of this morning, but if anyone has any information about the attack, please report to the Thames Valley Police service immediately, your accounts matter.

Mike: Pandemonium at sorting offices all over Berkshire these past couple days due to the Royal Mail going on strike. Due to a series of strikes since November, people all over the Berkshire have been missing out on vital letters and bills, causing problems all over the county. Manager of Bracknell sorting office, Steven Parker was interviewed this week ad was quoted saying ‘until people respect what we do, we don’t see why we can’t have our say back, over years we have been given the relatively unfair wages for one of the most demanding jobs, post has been a common feature to our lifestyle for decades.’ It seems this quote was rather true, and struck a few chords as members of the public speak out about how this strike has affected them

Girl VP: I’m a single mother living in Whitley with 3 kids, with the father gone and me out of my job we rely on the benefits the council give us at the moment, because of the strike we haven’t received it for 2 months! I can barely even afford break and milk!

Mike: The council and the Government are looking into ways to resolve these issues and Royal Mail should be back to normal in the next few days.

(Weather Jingle)Alex: Weather for the weekend, think it’s time to bring out those layers! Frost is going to be taking Britain over, with it already in London its only a matter of time before it reaches Berkshire, also bring out the scarves because prevailing south winds will be blisteringly cold. Grit would be advised for your paths and driveways because these slippery conditions are going to treacherous towards the evening, so take it easy on the roads, wrap up warn and keep drinking those hot chocolates!

Dolby

Think carefully please about the nature of your news stories- it is important that you are informing listeners of relevant local news so take it seriously!

Radio Fresh Ideas - Me, Alex and mike.

The main part and spine of a Radio Station is obviously the presenter; nobody wants to be listening to the radio having to listen to a boring presenter. Our main presenter will be a male with an upbeat, happy voice and also he must be interesting to listen to. He should emphasise certain words when necessary to make it seem intriguing, such as little facts he could emphasise how many number 1s a singer has for example. But this doesn’t mean we should only have 1 presenter only, we can have another presenter if necessary who is female to make it more mixed gender and make sure there would be a bigger range of listeners, women could feel they relate more to the female and the men could relate more to the male.

For a jingle a techno sound will be played and then a male voice will say ’99.9 Radio Fresh’ this will be edited to make it seem slightly remixed and then a sound effect that sounds like smashed glass will play, this will be slightly loud to grasp the listeners attention but not seem too in your face and enthusiastic. The mains voice will be deep and exciting to make it seem catchy and modern.

For the news and weather, a woman will be presenting who seems upbeat and makes the news sound interesting, fast music with a good beat will be playing quietly playing in the background to attract attention of the audience so they know the news has come on, a jingle will be played to start it off that says ‘the news’ with the sound effects to introduce the different section. Vox pops will be used to make news stories seem more interesting so people’s opinions on the news are bought into it so you get different views from listeners and people involved in the stories.
Order of show:

A song will be played at the beginning of the clip, which quietly fades out at the end to show it’s a radio station and then merges into the loud attention grabbing jingle to finish the transition.
Then we speak about the song that was played quickly and random short facts so listeners can be interested, then its then goes on to the news. Another jingle is played to introduce the news and then the good beat starts playing, the presenter then introduces the news, the news beat is rather repetitive and seems rather stereotypical to news shows on the radio, at the end an ending jingle plays which finishes the transition and the actual Radio Fresh jingle is played to introduce the following section.

Chosen News Stories:
· The first scientist to talk to animals gets OBE for years of research.
· Bank gets broken into by 4 youths in masks after crashing into the window in a Nissan micra.
· Woman writes off mobility scooter after high velocity spin out.
· OAP gets arrested after selling back alley fireworks and narcotics to underage teens.
· Man fall in lake after saving his wife…a swan
· Jack Poston has long term injury on wrist and out of pool season due to his hand stuck in pocket of pool table.

Eagle Radio - News

Eagle radio news. 'Welcome to Eagle radio news'. This presenter says this in a welcoming voice tone and a music tone is played along to this welcoming of the Eagle news and then it finishes moments after. The effect of having this is that it makes the listeners feel welcomed to the news section and also makes them alert of what is happening without causeing confusion. 'Heavy snow Means people cannot fly at there local airports. Major problems at heathrow airport'. The effect of giving the name of the airport will alert people that its gone wrong and people from that local area will know about all of this going on so it may be busy in the area. They have a person phone in who is stuck at Heathrow Airport. ' we all undestand the weather that out of their control, we sypathise that. But what we don't sypathise is that the airport dont tell anyone what is going on or about any news of when the airport is getting back to normal or any general information. The effect of having a phone call from someone who is stuck at the airport helps people who are listening to the radio to visualize into the eyes of the people that are stuck at the airport and to understand the problems that they are facing. It is also a good way of getting listners onto the same side of 'needing to improve' Heathrow airports organisation.

Dolby

Some better analysis here Pat- you are considering the effect of the techniques and conventions used. just consider why they repeat key information and how often, such as the name of the station, the jingle, the phone number/website/station freqeuncy etc...
Also, try to have a close analysis of a vox pop so you can see how they use sound effects to create a sense of location.

Eagle Radio

Jingles - Eagle radio include a jingle which they use quite regularly. They use it between mostly every song. The jingle says 'Eagle radio Berkshire' and it is sang in a female voice which goes along to a tune. The reason why this is effective is because it is a nice sounding tune which people listing will remember. This is giving Eagle radio more advertising as people will remember the name through this jingle.

Music Genre - The music that Eagle radio tend to play is Just loads of music which were major hits in the charts. And the songs vary in time. Some are recent hits and some go way back in time. This opens up a whole wide variety of listeners to the radio station. If the Genre of music is just loads of hits from all over the past decade, all sorts of ages will be satisfied with the music being played.

Presenter Voice - The voice of the presenter for Eagle radio is a very casual and jolly voice with laid back and fairly formal but casual use of language. When the presenter moves on to the news her voice has a more serious tone and also her language gets more formal. This has a good effect because she uses her tone and language to good effect and give suitable coverage of different aspects in the radio.

Interviews and phone ins - When there are phone ins for Eagle Radio the presenter has a Friendly and welcoming tone of voice. This has a good effect because it give the people that are listening to the phone call or interview a confidence or want to make them call up. It makes the amount of phone calls go up and overall makes the radio more popular. Also the presenter asks questions which are short but easy to extend on. This has good effect because it gets the most information out of the person that is being interviewed.

Weather and Traffic / Travel - Eagle radio station will let the listeners of the radio know where any traffic congestion is and if there are any serious weather issues. They will be announced almost immediately. This has great effect to the listeners because allot of people that are accessing the radio are through Cars or transport. They will be able to take the information and use it to hopefully have an upper hand on these issues.

Heart FM - Analysis

Genre - The Genre of music that radio heart uses in there radio are quite old songs which are from the 90s and also 80s. This shows that quite alot of the people that listen to radio heart are about the age of when this music was popular and in the charts. Radio heart also have modern popular music on aswell. The effect that this is, is that it attracts the new generation of people to the radio station aswell as the older generation.

Jingle - Radio heart use a jingle that uses a female voice that is singing the phrase 'This is Heart' along to a tone. The effect that this jingle has is it is a quick tune that sticks in your head. These jingles are a good way of advitising the radio station because it sticks into your head and sounds good and it also has the name of the radio station. Heart FM try to put these jingles in on a regular basis in order to keep everyone that are tuned in to know that they are on Heart FM.

Presenter Voice - The presenters voice overall is a very positive and happy Tone that is casual for the majority of the radio station. The reason why her voice is this way is because people enjoy listening to someone who has a happy and casual voice. People wouldn't listen to the radio if the voice was like a robot. It is a good way of keeping listeners listening and leaves a good reputation for the radio station. The only time that her voice changes is when she has to talk about somthing that is quite serious. The presenter wil change her casual language to more formal and a serious tone of voice.

Traffic and travel / weather - Heart FM update the people that are listening to the radio station on the latest travel and congestion of roads. The reason why they do this is so that the listeners can take this imformation into concideration. Also alot of how people are tuned into the radio are through car radios. This means that they are travelling and that they can know where the traffic is without having to find out the hard way. This keeps the listeners wanting to listen more aswell because they want to know the imformation. Also the weather for Heart FM use a seperate person to tell the forecast. 'Big patches of rain clouds moving across the eastern parts'. The language that is used is detailed and great for exsplaining the weather forecast.

Interviews / Phone ins - When there are phone ins on Heart FM they put the phone call conversation on air so that every listener can hear the exact details from the phone call. The presenter speaks very loud and clear so that the caller will understand as well as possible. When Heart FM have interviews the questions that they ask are quite short and 'To the point' questions. The effect that this has in that they can get the most out of the person that they are interviewing without having to speak too much themselves. People are listening to an interview to hear mostly of what the person has to say not the Radio interviewer.

Planning for Radio Station – Radio Fresh ideas

We are going to include weather and traffic updates in our radio station ‘Radio Fresh’. The reason why we are going to be including this is because of the questionnaire that we did, it gave positive feedback about our radio station to include in are radio station.

We are going to make Jingles and other sound effects that are suitable to include in our radio station. They will often be used when we are moving from one subject to another. Most popular radio station use jingles so we think that it would also be appropiate for our radio station 'radio fresh' to use them.

We are going to play a few different genres of music. The genres that we will be play mostly are Dubstep, RnB, Dance and Indie. For the music we will have different playlists that we will play just like other radio stations use. We will have a most popular playlist and other Dubstep playlists. Just to keep the different genres mixed up. The reason why we have chosen these genres of music is because they were the most popular genres according to the advanced questionnaire that we did. So we thought it was suitable to include these most popular genres in order to increase listeners satisfaction.

For our Radio Station ‘Radio Fresh’ we will be including a online Music podcast that people will be able access via internet through the radio fresh website. The podcast will have Music playlists that have been made by radio fresh. Also anyone will be able to buy and download the radio fresh podcasts on to their iTunes.

We will have weekly entrainment on radio fresh. We will have competitions each week which will involve listeners being able to phone up and take part. Also we will have questions that will involve people having to phone in for the answer and we will give away prizes to the winning caller.

For our radio station 'Radio Fresh' we are going to make a jingle in which we will use quite often throughout the radio station. The jingle that we going to use will say 'Radio Fresh' and it will be along to a tune. Also we may use a sound effect after the 'Radio Fresh' voice to end the jingle. The Good effect of having a jingle is that it builds up a repretation for the radio station and it is also a way of the radio station to becoming recognised from it. We will design it so it has a tune that will get stuck in your head. The jingle will be played after songs, between transitions of one subject to another and also before the interviewer talks it will often be played.

Advanced questionnaire - Radio fresh

1) What Gender are you?
Male Female


2) Do you listen to the radio at all?

Yes No


3) Which age group do you belong to?

12-16 17-21 22-25 26-30 31-39 40+


4) If you listen to the radio, how often do you listen to it?

Only a short period of time an hour or so per day most days quite a lot all the time

5) What radio stations do you often listen to?

Heart Capital Kiss Radio 1 Eagle other

6) Would you be interested if there was a new radio station to be introduced?

Yes No

7) What would be your preferred genre of music for the new radio station?

Dance Pop R n B Rock Heavy metal Classical Grime Rap Indie Dubstep Reggae

8) What is the most important feature for the new radio station?

Music news weather interviews gossip announcement entertainment

9) What tempo do you most prefer out of these?

Fast and technical slow and chilled upbeat and dance casual and relaxed

10) Would you be interested in a radio station that plays more music than talking?

Yes No

11) Do you think jingles/ sound effects should be used in our new radio station?

Yes No

12) Suggest what time of jingle/ sound effect..
----------------------------------------------------------------------------------------------------------------
13) If you have access to the internet would you be likely to be interested in Podcasts?

Yes No

14) Which time of the day are you most likely to listen to the radio?

6am-12am 12am-5pm 5pm-9pm 9pm-12pm 12pm-2am 2am-6am

Informing and planning – Research

I made an advanced questionnaire asking people about what they would want if there was to be a new radio station. The reason why I made this advanced questionnaire is so that I can take the data into consideration for the radio station that me and my partners are going to make in the later stages of construction of our product.

In our questionnaire we found out that the most popular music genre were Dance, indie, RnB and dubstep. And the most wanted need for our radio station would be music mostly and also entrainment. The descriptions for jingles that people said they would like us to include are ‘slick, cool sounding and fresh tunes’.

We are going to use these results from the advanced questionnaires to satisfy peoples needs for our new radio station. One of my partners asked in his advance questionnaire about which names we could use for our radio station. The most popular feedback we got was for the name ‘Radio Fresh’. This will be the name that we are going to use for our radio station.

We asked in the questionnaire what tempo they most prefer for music. The overall feedback that we got to this question was a wide spread result. Each category ‘Fast and tech’, ‘Slow and chilled’, ‘upbeat and dance’ and ‘Casual and relaxed got a fairly equal amount of preferred tempos. This is great news for our new radio station because the most popular Music genres in the questionnaire were Dance, RnB, Dubstep and indie. And all of these different genres can easily be fit into the tempos that got fairly equal feedback.

In my questionnaire I asked if people were to have internet access would they be interested in a music podcast and other downloadable content. A big Majority of people said that they would be interested in a podcast. We are going to choose to mention a podcast during our radio station.
Overall I am pleased with the feedback that I got from the advance questionnaire and I will use all of this vital feedback well in order to create the radio station ‘Radio Fresh’.