BBC Radio Berkshire

Jingles - BBC Radio Berkshire includes suitable jingles that take the radio from one stage to another. For example if they are switching from the news to the weather they would include a jingle whilst the transaction is being taken place. It also helps gain a repetition for the radio. The jingle that they used for the radio at the end of the interview had a sprinkle sound then it said 'BBC Radio Berkshire' in a harmony then it faded away. This jingle would be played every so often. Its good for the radio because people will reconise the jingle after a while and it will give them a more noticable repretation. The reason why this tone is used for the jingle is like this is because the audience that it is for suits it because its a relaxed and soft sounding jingle.

Sound effects - The sound effect that is used in BBC Radio Berkshire is normally after the jingle which takes the radio from one stage to another. The sound effect is just a casual sound effect that sounds good. This suits the audience because the jingle is easy and casual which suits the age of the people that are mostly veiwing the radio station.

Genre - The genre of BBC Radio Berkshire music is mostly the 80s classic songs. This shows that the people that normally tune in to the radio station are around the age of when the music was modern and popular. The music mostly relates to 30 – 50 year old people. This is suitable for the raadio staton because the big majority of listeners are beetween 30 to 50 years old.

Weather and news - The radio station includes local up and coming weather. They will also inform break weather updates and tips if the weather is bad, like heavy snow or ice. Also the radio station include local news and traffic updates about the roads and local road works and traffic problems. 'winds getting colder over towards the weekend, frost may be in early hours of the morning'. This language that is used is fairly casual and use typical weather language for the Radion station.

Interviews and phone-ins - The phone-in calls are very casual and laidback with BBC Radio Berkshire. The questions that are ask involve quite short questions that give ‘to the point’ answers and vital information. The effect that this has is that it keeps the listeners intrested in the radio station. They dont just chat all day they keep the imformation to the point and as intresting as possible.

Presenter voice and language - The voice that the presenter has is very formal but still shows a tone of casualness. The language that the presenter uses changes in terms of what the radio category is. When the presenter is doing the news her language is very formal but when the presenter is dealing with a phone call her tone and language is mostly casual. This is important that the presenter uses suitable voice or language for what they are talking about.