Eagle Radio

Jingles - Eagle radio include a jingle which they use quite regularly. They use it between mostly every song. The jingle says 'Eagle radio Berkshire' and it is sang in a female voice which goes along to a tune. The reason why this is effective is because it is a nice sounding tune which people listing will remember. This is giving Eagle radio more advertising as people will remember the name through this jingle.

Music Genre - The music that Eagle radio tend to play is Just loads of music which were major hits in the charts. And the songs vary in time. Some are recent hits and some go way back in time. This opens up a whole wide variety of listeners to the radio station. If the Genre of music is just loads of hits from all over the past decade, all sorts of ages will be satisfied with the music being played.

Presenter Voice - The voice of the presenter for Eagle radio is a very casual and jolly voice with laid back and fairly formal but casual use of language. When the presenter moves on to the news her voice has a more serious tone and also her language gets more formal. This has a good effect because she uses her tone and language to good effect and give suitable coverage of different aspects in the radio.

Interviews and phone ins - When there are phone ins for Eagle Radio the presenter has a Friendly and welcoming tone of voice. This has a good effect because it give the people that are listening to the phone call or interview a confidence or want to make them call up. It makes the amount of phone calls go up and overall makes the radio more popular. Also the presenter asks questions which are short but easy to extend on. This has good effect because it gets the most information out of the person that is being interviewed.

Weather and Traffic / Travel - Eagle radio station will let the listeners of the radio know where any traffic congestion is and if there are any serious weather issues. They will be announced almost immediately. This has great effect to the listeners because allot of people that are accessing the radio are through Cars or transport. They will be able to take the information and use it to hopefully have an upper hand on these issues.